By submitting your website to Google you’re notifying them that it’s owned by you, and that you want it to start having the chance to appear on people’s search results as soon as possible.
It’s one of the first steps of getting your website Search Engine Optimised, which is an ongoing involved process to improve the likelihood of your website appearing higher in people’s search results.
Thankfully, the process of submitting your website to Google is fairly straightforward.
Creating a Login
If you don’t already have a Google account for your business, then you’ll need to set one up before you can submit your website to Google. If you do you can skip straight to the next section.
Head to the Google account sign up page to create your account. Simply fill in the required fields.
You can choose whether to include your business name or not as your chosen username, it’s up to you, but be sure to choose a strong, unique password so that you’re better protected.
Submit Website to Google
You will be submitting your website through one of Google’s webmaster tools. Head to Google Search console and log in with your Google account (if you haven’t already).
You will be presented with a page that will eventually show your websites when they have been confirmed as your property.
To start, click on the ‘Add A Property‘ button.
Here you will want to type in website’s URL address, such as www.example.com, and click ‘Add‘
You will then have to choose how you want Google to confirm that the website is yours. There are a couple of options, which include:
- Uploading a HTML file to your website (this is Google’s recommended method)
- Add a HTML meta tag to your site’s homepage
- Confirm via your domain name provider
- Use your Google Analytics account
- Use your Google Tag Manager Account
Google recommends that you upload the file provided to your domain’s web hosting if possible, but use the meta tag method if not. You can check out Google’s support page that provides more information on which method suits your particular website (WordPress etc.).
Uploading HTML File Method
If you have access to your website hosting service or have an understanding of how to use FTP to gain access to your hosting, you can upload the file that Google give you to confirm that the website is yours.
Download the file and upload it anywhere on your website’s main file folder. Google recommends that you keep the file there to ensure that the website remains confirmed as your property.
HTML Tag Method
If you have access to the code on your website’s homepage, you can add a meta tag to the <head> section.
If you are a WordPress website user you can use a plugin to do the work for you.
For more information on how to use the HTML file and tag methods take a look through Google’s support page.
Once you have chosen a method and followed the procedures, simply hit the verify button, and if successful you will now see your website on your Google Search Console homepage.
For example, our Google Console shows:
Once you’ve added your first website, you might get a message from Google outlining their recommendations to improve it’s presence on Google:
It’s probably best to follow these tips to maximise the potential of your website. It will only take a few minutes to complete most of the items on the list.
If you submitted a www. version of your website you should submit the non-www. version by clicking ‘Add a Property’ again, or vice-versa. If you have set up your website for https, you can go ahead and add those too (i.e. https://yoursite.com & https://www.yoursite.com)
Using Google Search Console
Submitting a Site Map
Now that Google knows that your website is yours, you need to let Google know the structure of your website by submitting a site map. This allows Google to more intelligently search your website to understand what content it provides.
We cover generating and submitting a site map to Google from a WordPress website here.
Updating Your Website
You should head back to Google Search Console and add a new site map every time you add a number of new pages to your website. That way Google can stay on top of your website and provide the best experience for your users.Follow us: