The Logo

(Last Updated On: September 6, 2017)

A logo can add a way for people to identify your business without seeing the name. It can also portray what people can expect from your company by the nature of the graphics, whether it be the font, the colour scheme or the design.

Think of the tick for Nike, and the silver apple for Apple. No doubt every time you see their logo you know exactly who they are. Apple products don’t have the Apple name plastered everywhere; all you ever see is the Apple logo. It’s because their logo is so recognisable that they can get away with only putting their logo on advertising material and products.

You’ll notice that the Apple logo is modern, sleek and great looking, exactly like the Apple products are. This is what you should be aiming for. To let customers know what they can expect from your business.

Logos are perfect for putting at the top of your website and on your social media profiles. It helps both current and potential customers identify your social media profiles and website as the ones to visit.

Your Logo Design

Your logo should be in line with your brand, which is covered in another part of our Guide to Starting a Business right here. It’s worth giving it a read together with this article as they are both heavily linked.

The main areas of your logo that you’ll want to think about include:

  • The colour scheme
  • The look of it
  • The feel of it
  • The message it portrays

You’ll also need to decide whether you want a logo that has the name of your business in it. We’d recommend that it does because unless you have absurd marketing budgets like Apple, then people won’t automatically relate your logo to your business.

It’s also important to understand whether your logo represents your target audience. The style and look of the logo needs to be what your customers like, otherwise they won’t get the right impression about your business and can actually reduce sales. In general, if you like your logo then the majority of your customers should like it, but it’s worth getting feedback from your target audience when you have a few logo designs to choose from.

Examples

 

 

Getting a Logo

Unfortunately it’s likely that you won’t unable to design your own logo from scratch. It requires expensive software and knowledge of that software to create a great looking logo.

Thankfully there are a number of tools available that will create the perfect logo for your business for little or no cost:

Free Online Logo Makers

Giving ‘online logo maker’ a Google search will bring up a number of website where you can create your own logo for free. They usually ask for your business name and will generate a number of logos based on stock images. Some will give you more detailed options including an overall design and what logos and font type you prefer.

Online logo makers are great for creating a great looking logos within minutes. The downside is that these logo makers use stock images and so your logo bound to be very similar many other business logos.

Freelance Design (Recommended)

Our recommended method of getting your logo designed by a freelancer, specifically those found on the sites fivesquid.com and fiver.com. You can get a great logo designed for as little as £5. These two websites are great for when you need to outsource some work that you wouldn’t have been able to do yourself, so make sure to remember them.

How does it work? You choose one of the many freelancers on either site and ask them to design a logo based on your specifications. They’ll usually come back within a day or two will at least one design for you to check over. Most of the freelancers will do an unlimited number of revisions, meaning you can ask them to change a logo to your liking until you’re fully satisfied.

Best of all, if you don’t like it, you don’t have to pay for it. It’s as simple as that.

Agency Design

If you’re looking to get the perfect logo you can hire a design agency. In our experience it’s the sure way to get what you want, but at a cost. We have spend £250 on a logo design before for a startup. With that we got 6 logo designs to choose from and great customer service. The designs were all done from scratch so you can pretty sure no one else is using the same logo.

Which Method?

It depends on your current situation.

For startups, we’d recommend using the freelancer option. You’ll get a great logo for very cheap, meaning that if your business doesn’t work out then you won’t have spent over the odds on a logo.

If your business has a steady cash flow it’s worth paying the amount for an agency design service.

Either way, you should make sure that you’re happy with your logo before paying. It can be a hassle and very expensive if you have to re-brand further down the line because you went with a less-than-adequate logo.

 

Using Your Logo

If you get a logo designed you’ll want to make sure that you have the logo in image format (.jpg or .png for example), as well as the original design file, usually in .ai format. You’ll also want to ask for a high resolution image for your marketing material, and a web-friendly low resolution image for your website and social media.

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Next Steps

The logo is an important part of your business’s brand. We take a look into how you can turn your business into a recognisable brand that people come to love, use and buy from.

The Brand

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